Sustainable Fashion Designs
Sophia Marie Poulos began her sustainable fashion journey by reconstructing her old clothes and before she knew it, found herself with a collection of upcycled outfits.
She shared them online, launching her sustainable brand IconaWear. A month later Poulos was invited to show her work at San Francisco Sustainable Fashion Week.
Beyond the beautiful outfits, we knew Sophia's conscious creative process was the key to growing her audience and taking her brand to the next level.
Model: Ursula Bahamondes
Eco-friendly Apparel: IconaWear
Sophia specializes in natural fabric dyeing and upcycling - the repurposing of pre-owned clothes.
One of her methods involves creating unique patterns on fabrics by tying different bits with rubber band before soaking them in an indigo dye.